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Citation flow is a fundamental metric in the realm of search engine optimization (SEO) that plays a vital role in evaluating the quantity and quality of backlinks pointing to a specific webpage. Developed by Majestic, a renowned SEO tool, citation flow provides insights into the authority and influence of a webpage based on the number of citations it receives from other websites. The concept of citation flow revolves around the idea that the more backlinks a webpage accumulates, the higher its citation flow score will be. It focuses primarily on the quantity of backlinks rather than their quality or relevance. In other words, citation flow measures the link equity or "link juice" passed from one webpage to another through backlinks. By utilizing citation flow, SEO professionals gain a deeper understanding of a webpage's overall link profile. It allows them to gauge the quantity of links directing to a specific webpage, which, in turn, can assist in assessing the overall authority and popularity of a website based on its backlink profile.

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